Heaps Normal is a dedicated non-alcoholic beer company, brewing beer without the hangover.
Co-founded by four mates, each with their own reasons for wanting to reduce their alcohol consumption.
CEO Andy Miller has worked in the beer industry for years and was tired of the booze. Head of Brand, Peter Brennan, grew up with alcohol abuse in the family. Ben Holdstock, Head Brewer, has worked for some of Australia’s leading craft beer brands and jumped at the challenge to create a great tasting beer without alcohol. And Global Brand Ambassador and professional surfer, Jordy Smith, has ditched the booze in his quest to win a world title. The four joined forces and, after months of R&D, launched Heaps Normal with their first brew, the Quiet XPA.
A designer, a brewer, a pro surfer and a ginger walk into a bar and order a round of alcohol-free beers. Sounds like the start of a joke, right? But when we began this Heaps Normal journey in 2018, we were laughed out of more than one bar for attempting just that.
Fortunately, we weren’t alone. The shift to a more mindful drinking experience had already kicked off on a global scale...led by a quiet riot of artists, athletes, entrepreneurs, parents and 24-hour party people. It turns out reducing our alcohol consumption doesn't have to mean being boring and doesn't always mean being sober.
We’re a dedicated non-alcoholic beer company, brewing beer without the hangover, so you can create your own epic new normal. Our story is based on the simple belief that there's things in life that are too good to be wasted.